Man, that ad sure does have rhythm doesn't it? That car must have a lot of soul if it can make a black gospel choir gather round it and spontaneously burst into song, yeah? Can you taste the culture? Can you feel the history?
And check out those lyrics:
Come shine here with me!
(Gotta make it mine today!)
I'm finally free!
(Gotta make us stop and say...)
Zoom! Zoom! Zoom!
This commercial sure does move me. It's as if it affects me on some kind of deep, primitive level. Or something like that. I'll have to think about it some more, really. In the meantime, boy, I sure wish I understood those lyrics better: "I'm finally free!" Now, whatever could this black gospel choir mean by that?
Maybe it's best not to think about it. Maybe it's better just to concentrate on the pure aesthetics and imagery of this brilliant spot. For instance, how about the way the choir is summoned by and vocally aligned with the Motor Trend Award, as if the bodies of the singers were naturally tuned to it? It's like they've got some sort of natural, corporeal, prelinguistic, precognitive, physical connection with the sounds and rhythms of the product in question.
Isn't it great to be free... to buy a car?
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