I'm not criticizing these ill-conceived banner ads for McDonald's Double Quarter Pounder because they suggest that there's something erotic about food. I'm criticizing this ad because it suggests that there's something erotic about a McDonald's Double Quarter Pounder, and that's just preposterous. I can name a dozen fast food items that I'd tap before the sad, sorry sandwiches depicted above. The same can be said for the poor, second rate Sanjaya Malakar-esque loser on the left side of the banner.
I can appreciate that McDonald's wants to present itself as a hip, irreverent brand that talks like all the cool 20-somethings, but "I'd Hit It" hardly achieves that goal. How about something simple like, "I'm Lovin' It, Bitch!"? Or, "McDonald's Double Quarter Pounder: Because Chronic Makes You Hungry"?
P.S. I'll happily sell these slogans to McDonald's marketing department for a modest fee...
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